SELF LOVE is not a slogan. It is the principle behind every creation of the studio. Not as self-celebration, but as a daily practice: taking care of oneself, growing, embracing conflict, working through imperfection.​ We believe in a form of creativity rooted in listening, empathy, and the freedom to imagine. In a vision that does not avoid difficulty, but moves through it.​ Every project is a continuous exercise: of vision, coherence, and excellence. With seriousness, irony, and humanity.​ SELF LOVE is our way of being in the world. And of turning it into forms, images, and experiences.

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S - Striving for excellence

E - Empathy

L - Loyalty

F - Freedom

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L - Laughter

O - Overcome diffiiculties

V - Vision 

E – Exercise​​​​