Art  that describes the power of marketing

In this new work, Alvin reinterprets one of the most iconic symbols of contemporary culture: the leaking Nike, in his unmistakable artistic style.

To make the canvas even more surprising is a real shoelace that emerges from the surface, as if the symbol wanted to come to life and exit the painting.

The spray paint writing "Just Follow Me" suggests a profound reflection on the power that products have on us.

The reference to "follow" immediately recalls the world of social media, today a battlefield where companies compete for our attention and loyalty.

Marketing is increasingly sophisticated, designed to conquer our desires and influence our choices, as symbolized by the famous Nike which, with its simple logo, is able to evoke an entire universe of aspirations.

With this work, Alvin invites us to reflect on the relationship between brands, consumers and the way in which modern communication, through social media and advertising, guides us to "follow" models and products.